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Brand story

 NATURALLY JOJO, a brand affected strongly by the metropolitan culture was created by the young New York designer, Joseph Eric, declaring the unrestricted freedom and personality.
 
 The design concept is based on the purity of black & white color.  Integrate modern, simple, and fashion trend in unison.  Merchandises are derived from clothes to carry bags, shoes, accessories, and timepieces.  The entire design emphasizes metropolitan, nature, and vogue.  The purity of black & white brings out the match variety.  The design of the series watch represents the unbelievable individual taste.  NATURALLY JOJO represents your special choice!

Brand style

 NATURALLY JOJO builds up the simple metropolitan fashion.  The innocence of dual colors black & white evolves the variety of design.  With simple color match and generous tailoring to express the personalized taste of young vitality.
 
 Besides the main colors – black & white, along with the annual fashion trend, a lot of seasonal elements have been joined to the new design to enrich the design integrity. NATURALLY JOJO let you freely reveal your personal charisma.
   
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